Social Media Director
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity
As Social Media Director, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content. You will lead the global social team towards big ideas, innovative executions, and new social opportunities for social organic and paid content. You will work with social media managers to define our storytelling on social channels, bring day-to-day posts to life and jam with influencers to figure out what's the next big thing.
What You’ll Be Doing
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Continuously explore new trends and technologies to stay ahead of the curve and deliver innovative social content.
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Ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat or TikTok.
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Work with influencers to create video content and memes.
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Generate strategic framework and copy for brand and product campaigns that bring home our brand's unique tone of voice and distinctive style.
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Collaborate with internal departments to establish campaign objectives, align distribution requests and complete tasks.
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Create SOPs for effective cross functional collaboration, resolve conflicts and supercharge GTMs.
What We Look For In You
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8+ years of experience in social media and/or brand marketing
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Previous experience creating for social media channels X, Instagram, TikTok, Discord
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You love and live memes - from classic memes to irl trends, you know whats going on in popular culture
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You get your dopamine from creative taglines and social first storytelling
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You have framework thinking and an owner mentality
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Strong project management skills
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Portfolio that demonstrates your strategic, conceptual, and design skills
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Proficient in social design tools: Figma, Canva
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Exceptional communication skills in English
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Problem-solver and flexible to adapt to the ever-evolving climate of social media
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Prioritization skills and ability to manage timely social projects and evergreen campaigns
Nice to Haves
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Understanding of cryptocurrency/blockchain-related terminologies and trends
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Bonus points if you have previously worked at a crypto exchange
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Passionate about blockchain technology and the crypto payments space
Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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More that we love to tell you along the process!