Social & Community Marketing Director
at okx
okx
Posted on Dec 17, 2024
hong-kong
singapore
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
 
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
 
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
 

About the Opportunity

OKX is looking for an experienced marketer to tell our product and brand story across retail, traders, crypto native and institutions through social media and community building efforts. 

This role works closely with cross-functional teams, including design, product marketing, content and partnerships to define and execute go-to-market strategies, product positioning, competitive analysis, and customer engagement initiatives.

What You’ll Be Doing 

  • Develop and execute overall social growth and product marketing plan to align with company goals – driving product adoption, growth and social engagement
  • Lead product and partnership campaigns across social media, ensuring alignment across product, brand and leadership teams
  • Conceptualize, coordinate, and create compelling evergreen social content across our different social channels
  • Manage, mentor, and develop the team – fostering moving fast while focusing on the big little details, endless curiosity and experimentation
  • Partner with cross functional teams, including brand, product, design, legal, and finance to effectively execute marketing moments.

 

What We Look For In You 

  • 10 years experience in social media with 5+ years in crypto or fintech
  • Understanding of the crypto market, shifting web3 landscape and internet culture 
  • Experience growing X, TikTok, Instagram, Discors, & Linkedin communities 
  • Demonstrated ability to create and optimize product marketing and social campaigns
  • Ability to context switch and manage multiple concurrent projects with ease
  • Excellent leadership and communication (written and verbal) skills, with the ability to influence cross-functional stakeholders
  • Emotionally intelligent
  • Leadership qualities - be able to prioritize right and align expectations effectively 
  • Ability and acumen to marry creativity with data 
  • Learner mindset
  • Owner mentality 
  • Close the loop on a task before proceeding to the next one 

 

Nice to Haves

  • Photography and video editing skills 
  • Sense of aesthetics and brand design 
  • Photography skills 

Perks & Benefits 

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Comprehensive healthcare schemes for employees and dependants 
  • More that we love to tell you along the process!
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