Head of Growth, Australia
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity:
We are seeking a Head of Growth to develop and execute our growth marketing strategy. We are seeking a bold and dynamic growth leader who is well versed in all faucets of marketing, from creatives, to growth strategy. This is a leadership role critical in driving our growth and scaling our business.
Responsibilities:
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360 degree ownership of growth marketing strategy and execution at the country level
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Lead cross-functional growth workstreams. Support business objectives by setting and driving aggressive growth strategies at the country level
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Gather and utilise market data to implement and maintain a rigorous incrementality-based measurement approach
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Own the strategy for effectively scaling performance marketing channels, including affiliates, search marketing, paid social media, lifecycle, and traditional audio and video advertising. Align the marketing strategies to maximize reach, engagement and acquisition
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Build strong media relations in the region to strengthen our brand exposure in the market
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Proactively recommend and implement new approaches to identify areas for business growth
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Oversee and manage budget allocation for all marketing channels
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Stay abreast of the latest trends and technologies in digital marketing, applying best practices to our growth efforts
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Foster a high-performance culture within the team, foster a continuous improvement culture
Requirements:
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Relevant experience preferably in tech or fintech industry with strong experience in growth or performance marketing, with a proven track record of supporting scaling businesses
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Posess strategic mindset and entrepreneurial spirit, keen to take on new challenges and has ownership of their regional scope
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Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
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Strong analytical and communication skills, with a proven ability to understand complex data & transform insights into ideas
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Crypto native - passionate about blockchain and crypto
OKX is an equal employment opportunity employer, and encourages all people from all diverse backgrounds to apply.
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