CRM Marketing Director
at okx
okx
Posted on Dec 17, 2024
singapore
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
 

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. 

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

 

About the Opportunity

We’re seeking a talented and passionate Director to join our Marketing Team. The CRM Marketing Director will be responsible for developing integrated marketing plans to support key business initiatives, editorial moments, market launches, and other important campaigns. In this role, this individual will directly partner with other key senior business leaders and be an important marketing voice within the company. This is an integrated marketing role with an editorial and storytelling focus.
 
This inidividual will oversee the creation, development, & execution of high-quality marketing campaigns with an eye for high quality copy, content, and creative. This individual will manage a team of 2-3, report to our Global Head of CRM Marketing, and work closely with senior leaders within the company. The CRM Marketing Director will be the global POC for email across APAC, the Middle East, Turkey, & Australia. To thrive in this role, you possess excellent strategic and team leadership skills, and be well-versed in crypto.
 

What You’ll Be Doing

  • Develop integrated marketing plans for key initiatives, programs, and campaigns
  • Work to elevate the quality of our email and storytelling within. Uplevel both the quality of our creative & copy - in conjunction with the team and cross functional stakeholders
  • Be responsible for global and local brand/product awareness and customer acquisition campaigns, with a focus on email/lifecycle
  • Act as a key marketing voice within the company, consulting with other senior business leaders - supporting their priorities from strategy through in-market execution
  • Own & maintain the roadmap, marketing calendar, & testing agenda in your regions, ensuring we continue to expand and optimize our email marketing work
  • Work with your team to manage marketing campaigns from end to end; strategy, testing, optimizations, building, monitoring, reporting and analysis
  • Manage and mentor a team of 2-3 marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of email marketing campaigns and initiatives
  • Closely collaborate with local market teams to consult & advise on local market driven email strategy & plan.
  • Work across Product Marketing, Product Management, Local Markets, Brand Design to ensure emails are relevant & high quality
  • Ensure consistency in brand voice, tone, and messaging across all emails.
  • Work closely with the team & brand design to continue to elevate the quality of creative for email marketing efforts
 

What We Look For In You

  • Minimum of 10 years experience in lifecycle marketing, email marketing, CRM, customer loyalty, content marketing, engagement Marketing or other related roles
  • Strong leadership skills with a minimum of three years leading teams & developing talent
  • Knowledge of retail products and consumer habits
  • Experience and professional excellence in creative storytelling- both written and visual - with the ability to develop compelling content in collaboration with inhouse experts
  • A strong collaborator. Can work closely with teams across the organization
 

Nice to Haves

  • Experience in crypto (CeFi and DeFi) and crypto exchanges, trading background a plus
  • Multilingual 
 

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!